Monterey International Pop Festival, vintage poster art, handbill

The Monterey International Pop Festival was a three-day music festival held June 16 to 18, 1967, at the Monterey County Fairgrounds in Monterey,... more

by Thomas Pollart

Title

Monterey International Pop Festival, vintage poster art, handbill

Artist

Thomas Pollart

Medium

Mixed Media - Mixed Media

Description

The Monterey International Pop Festival was a three-day music festival held June 16 to 18, 1967, at the Monterey County Fairgrounds in Monterey, California. The festival is remembered for the first major American appearances by the Jimi Hendrix Experience, the Who and Ravi Shankar, the first large-scale public performance of Janis Joplin and the introduction of Otis Redding to a mass American audience.

Original art and design.

The festival embodied the theme of California as a focal point for the counterculture and generally is regarded as one of the beginnings of the "Summer of Love" in 1967 and the public debut of the hippie, flower power and flower children movements and era. Because Monterey was widely promoted and heavily attended, featured historic performances, and was the subject of a popular theatrical documentary film, it became an inspiration and a template for future music festivals, including the Woodstock Festival two years later. Rolling Stone publisher Jann Wenner said "Monterey was the nexus – it sprang from what the Beatles began, and from it sprang what followed."

Uploaded

September 13th, 2023